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All roads lead to ‘Value’

FOR THE REGIONAL VAD , IT IS NOT JUST ABOUT RAISING THE BAR— IT IS ALSO ABOUT REMAINING CONSISTENT. OUR EXCLUSIVE CONVERSATION WITH SUREN VEDANTHAM, MD, STORIT ON THE VAD’S ODYSSEY IN CROSSING THE MILESTONE OF 15 YEARS OF SERVICE EXCELLENCE IN THE REGION.

Considering the heavily channel driven nature of the Middle East market, we have seen the partner ecosystem evolving to adapt to the rising needs of the customers and o en enhancing the service with vendor extension models. At the same time, we have also seen many partner organizations fading away, just for the simple reason that they could not stand the test of time when it came to making ‘Customer-centricity’ their modus operandi.

StorIT, as we write this story, is busy celebrat- ing their 15th successful year as a VAD in the
Middle East. With a constant pursuit to o er cutting edge solutions and services, the VAD’s undying spirit of commitment has made sure that the resller ecosystem is empowered to achieve the highest level of competence in the rapidly evolv- ing enterprise, whilst powering the customer’s journey to digitization to be and e ective.

Suren Vedantham, the Managing Director of StorIT, welcomes me to his o ce that is abuzz with the celebrations (Yes, the celebrations do not seem to cease, nor does the spirit of the team members). I cannot help but ask Suren- ‘So in these 15 years, for StorIT, what has changed and what has not changed?’

Suren says, “Our unwavering commitment to the fundamental principles of business that create extraordinary value to our partners, both vendors and resellers, remains the most consistent factor throughout the last 15 years of distinguished accomplishment in the Data Management Solu- tions domain. Our enthusiasm to remain at the cutting edge of technology helps us create growth opportunities and stay ahead of the curve. On the other hand, there is an uncompromising commit- ment to constantly raise the bar in our customer service standards by introducing ingenuity to all aspects of our business.”

With some of its recent partnerships with Tintri, Commvault etc, the VAD is all set to rede- ne the storage and services market with some new paradigm that is synonymous to nothing but value all the way— value to the partners, value to the customers.

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